GLOBAL LAUNCH OF A KOREAN SKINCARE BRAND

Sulwhasoo, a South Korean skincare company. If we were to encapsulate the essence of this company in one word, it would be ginseng. Through generations, Sulwhasoo has harnessed all the benefits of ginseng and incorporated them into their exclusive products. Now, Sulwhasoo is set to launch itself in both Europe and the USA, and we helped them with this ginseng-infused campaign.




















CLIENT_Sulwhasoo

PROJECT_I am ginseng

CATEGORY_Global launch campaign

AGENCY_Jung von Matt NECKAR & Jung von Matt HANGANG

NARRATOR_Tilda Swinton