GLOBAL CAMPAIGN FOR ‘1984’ AS AN AUDIO DRAMA FOR STORYTEL
Ahh... the year 2022. Post Corona-ish, everything seemed to be getting better. However, a lot of unpleasant events unfolded this year, drawing striking parallels to George Orwell's book, 1984, which Storytell decided to relaunch as an audio drama.
Our task was to encourage people to listen to this story, as it appears more relevant to our time than ever. The challenge was convincing the public that 1984 is more similar to 2022 than one might think. The answer has been right in front of our eyes the whole time: 1+9+8+4 = 22
Ahh... the year 2022. Post Corona-ish, everything seemed to be getting better. However, a lot of unpleasant events unfolded this year, drawing striking parallels to George Orwell's book, 1984, which Storytell decided to relaunch as an audio drama.
Our task was to encourage people to listen to this story, as it appears more relevant to our time than ever. The challenge was convincing the public that 1984 is more similar to 2022 than one might think. The answer has been right in front of our eyes the whole time: 1+9+8+4 = 22
CLIENT_Storytel
PROJECT_2022 sounds like 1984
DESCRIPTION_ Global launch campaign
AGENCY_B-Reel, Stockholm
AWARD_The One Show ✹ Merit
SHORTLIST_Webby Awards ✹ Best Copywriting
PROJECT_2022 sounds like 1984
DESCRIPTION_ Global launch campaign
AGENCY_B-Reel, Stockholm
AWARD_The One Show ✹ Merit
SHORTLIST_Webby Awards ✹ Best Copywriting