THE ANSWER IS WATERBANK

If Waterworld (yes, the Kevin Costner one) were real, it would be the perfect setting to sell Laneige Waterbank, because after a full day in a post-apocalyptic ocean, your skin could use some serious hydration (please don’t steal this commercial idea). 

But since it’s not 1995 anymore, we had to find another way to get that message across. Enter The Laneige Show with ambassador Sydney Sweeney. Or rather, Sydney, Sydney, and Sydney, because who better to answer all your Waterbank questions than yourself?

It’s well known that playing a game alone isn’t much fun. But here? We proved otherwise. We took infotainment to the next level, making skincare benefits clear, engaging, and fun. 









CLIENT_Laneige

PROJECT_The Laneige Show with Sydney Sweeney

CATEGORY_Product Launch

AGENCY_Jung von Matt NECKAR & HANGANG

TALENT_Sydney Sweeney