LAUNCH CAMPAIGN FOR THE NEW HYUNDAI TUCSON 2023
We were tasked with communicating the upcoming release of the upgraded version of the Hyundai Tucson, in both still images and a film. Our approach involved injecting a literal sense of movement into the city as our protagonist, an architect, drives through it. And you may think that you have never seen a building move? That is because only architects driving a Hyundai Tucson NX4 can observe this.
We were tasked with communicating the upcoming release of the upgraded version of the Hyundai Tucson, in both still images and a film. Our approach involved injecting a literal sense of movement into the city as our protagonist, an architect, drives through it. And you may think that you have never seen a building move? That is because only architects driving a Hyundai Tucson NX4 can observe this.
CLIENT_Hyundai
PROJECT_Tucson
CATEGORY_Global relaunch campaign
AGENCY_Jung von Matt NECKAR
PHOTOGRAPHAR_Michael Schnabel
RETOUCH_Recom
PROJECT_Tucson
CATEGORY_Global relaunch campaign
AGENCY_Jung von Matt NECKAR
PHOTOGRAPHAR_Michael Schnabel
RETOUCH_Recom