THE FIRST EVER CAR LAUNCH WITH USER-GENERATED AI-CONTENT
Everybody wants to be the first on a trend. So, as the AI unfolds, Hyundai jumped right on this trend with the all-new Santa Fe, a mix of an off-roader and a city car. Basically, it's a vehicle that can take you where you want, when you want it.
We launched the campaign 'Open for More' the first user-generated AI car commercial where people can type in where they want the Santa Fe to take them. Whether it was just the golden hour on the top of a mountain or a silver paper world with candy trees, chocolate rivers, and Swedish fish jumping, the Santa Fe had your back. Basically, the world is your oyster if you face it in a Santa Fe.
Everybody wants to be the first on a trend. So, as the AI unfolds, Hyundai jumped right on this trend with the all-new Santa Fe, a mix of an off-roader and a city car. Basically, it's a vehicle that can take you where you want, when you want it.
We launched the campaign 'Open for More' the first user-generated AI car commercial where people can type in where they want the Santa Fe to take them. Whether it was just the golden hour on the top of a mountain or a silver paper world with candy trees, chocolate rivers, and Swedish fish jumping, the Santa Fe had your back. Basically, the world is your oyster if you face it in a Santa Fe.
Favorit fails from the AI <3
CLIENT_Hyundai
PROJECT_Santa Fe - Open for More
CATEGORY_Global launch campaign
AGENCY_Jung von Matt NECKAR & Jung von Matt PONY
AWARD_ ADC Germany - 1 bronze nail, 1 merit
PROJECT_Santa Fe - Open for More
CATEGORY_Global launch campaign
AGENCY_Jung von Matt NECKAR & Jung von Matt PONY
AWARD_ ADC Germany - 1 bronze nail, 1 merit