A BRAND CAMPAIGN FOR HYUNDAI’S HEADLIGHT DESIGN APPROACH
Car commercials are often just a car driving on a road, looking cool and smooth. What if we focused on one of the thousands of components that make up a whole car? That was the task we were given when Hyundai made us create a campaign for their iconic pixel lights. It resulted in this story about the pixel and what you can accomplish when you have more working together. And, of course, there is also dancing.
Car commercials are often just a car driving on a road, looking cool and smooth. What if we focused on one of the thousands of components that make up a whole car? That was the task we were given when Hyundai made us create a campaign for their iconic pixel lights. It resulted in this story about the pixel and what you can accomplish when you have more working together. And, of course, there is also dancing.
CLIENT_Hyundai
PROJECT_Pixel by pixel
CATEGORY_Global brand campaign
AGENCY_Jung von Matt NECKAR
PROJECT_Pixel by pixel
CATEGORY_Global brand campaign
AGENCY_Jung von Matt NECKAR