LAUNCH CAMPAIGN HYUNDAI PALISADE 2025
We were tasked with creating a launch film for the new Hyundai Palisade. So we stared at it. A lot. Probably too much. And at some point, all we could see were lines and squares. Not in a boring geometry class way, but in a bold, confident, look-at-me-drive-past-your-window-in-slow-motion kind of way.
The car has duality. It is big, but smooth. Electric, but also not. A little bit “parent school run,” a little bit “I could also conquer a mountain if I wanted to.”
We let the shapes tell the story, the calm confidence of a car that somehow feels both boxy and soft. And suddenly, premium was not just a word. It had a shape. And it was called Palisade.
We were tasked with creating a launch film for the new Hyundai Palisade. So we stared at it. A lot. Probably too much. And at some point, all we could see were lines and squares. Not in a boring geometry class way, but in a bold, confident, look-at-me-drive-past-your-window-in-slow-motion kind of way.
The car has duality. It is big, but smooth. Electric, but also not. A little bit “parent school run,” a little bit “I could also conquer a mountain if I wanted to.”
We let the shapes tell the story, the calm confidence of a car that somehow feels both boxy and soft. And suddenly, premium was not just a word. It had a shape. And it was called Palisade.
CLIENT_Hyundai
PROJECT_Palisade
CATEGORY_Global launch campaign
AGENCY_Jung von Matt NECKAR
FILM DIRECTOR_Alan Masferrer
PRODUCTION_AKKURAT
STILL PHOTOGRAPHAR_Marc Trautmann
RETOUCH_Studio G2
PROJECT_Palisade
CATEGORY_Global launch campaign
AGENCY_Jung von Matt NECKAR
FILM DIRECTOR_Alan Masferrer
PRODUCTION_AKKURAT
STILL PHOTOGRAPHAR_Marc Trautmann
RETOUCH_Studio G2