OWN YOUR MAGIC
Some people call it a glow. Others call it a vibe, a flicker, a weird little sparkle behind the eyes. Whatever it is, you got it. For the launch of six new products for the German beauty brand Catrice, we leaned into that tiny thing that makes you, you. Not the loud stuff. The soft, shiny, captivating stuff. Because Catrice does not believe in covering you up. It is more like a whisper that says, "Hey, that thing you thought was too much? It is actually kind of great."
So go on. Own your magic.
Some people call it a glow. Others call it a vibe, a flicker, a weird little sparkle behind the eyes. Whatever it is, you got it. For the launch of six new products for the German beauty brand Catrice, we leaned into that tiny thing that makes you, you. Not the loud stuff. The soft, shiny, captivating stuff. Because Catrice does not believe in covering you up. It is more like a whisper that says, "Hey, that thing you thought was too much? It is actually kind of great."
So go on. Own your magic.
CAMPAIGN FILMS
CAMPAIGN STILLS
CLIENT_Catrice
PROJECT_Own Your Magic 2025
CATEGORY_Product Launches
AGENCY_Jung von Matt NECKAR
FILM_Hanke Brothers (Director and DOP)
STILLS_Nina Raasch (Photographer)
PRODUCTION_Urbanuncut
PROJECT_Own Your Magic 2025
CATEGORY_Product Launches
AGENCY_Jung von Matt NECKAR
FILM_Hanke Brothers (Director and DOP)
STILLS_Nina Raasch (Photographer)
PRODUCTION_Urbanuncut